World Cup Modern Pentathlon Final

Branding  +   Style Guide  +   Print Design

Our task was to create and establish a brand for the Sarasota-Bradenton Modern Pentathlon events to be held four times in the next three years. We were to create all the visual assets as well as the graphic standards manual for the brand. Working with our client, the Modern Pentathlon organizing committee, we designed an identity for the event that represents both the community in which it will be held as well as the athletes of this Olympic sport themselves.

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  • City of Sarasota, FL
  • Events
  • Style Guide, Logo, Print
  • Mariana Silva
  • OBJECTIVES
  • Introduce Modern Pentathlon brand to the community
  • Represent both the community and the world-class event
  • Strong design to be used in promotional materials, as well as fundraising
  • Grow Sarasota's exposure nationally and internationally
  • CHALLENGES
  • Represent all five events in one image/icon
  • Flexible identity system in regards to applications
  • Changing through the years
  • Several time-constraints

Style Guide

We developed a style guide to be used for three years including logo lockups, spacing, typography, colors, icons, and applications

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Print

Printed materials were made using the logo in its various forms, as well as event-specific icons. Typography, patterns, and color schemes were always as important as the elements.

Merchandise

Merchandise utilizes logo in its various forms to establish a brand within the Sarasota and International Pentathlon community. Illustrations from Ringling College of Art and Design may also be used for merchandise and other promotional materials, as need be.

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