Modern Pentathlon World Cup – Greg Mako

World Cup Modern Pentathlon Final

Branding + Style Guide + Print Design

Our task was to create and establish a brand for the Sarasota-Bradenton Modern Pentathlon events to be held four times in the next three years. We were to create all the visual assets as well as the graphic standards manual for the brand. Working with our client, the Modern Pentathlon organizing committee, we designed an identity for the event that represents both the community in which it will be held as well as the athletes of this Olympic sport themselves.

VIEW PROCESS BOOK

Company:City of Sarasota, FL
Industry:Events
Services:Style Guide, Logo, Print
Partner:Mariana Silva

OBJECTIVES
Introduce Modern Pentathlon brand to the community
Represent both the community and the world-class event
Strong design to be used in promotional materials, as well as fundraising
Grow Sarasota's exposure nationally and internationally

CHALLENGES
Represent all five events in one image/icon
Flexible identity system in regards to applications
Changing through the years
Several time-constraints

Style Guide

We developed a style guide to be used for three years including logo lockups, spacing, typography, colors, icons, and applications

VIEW STYLE GUIDE

Print

Printed materials were made using the logo in its various forms, as well as event-specific icons. Typography, patterns, and color schemes were always as important as the elements.

Merchandise

Merchandise utilizes logo in its various forms to establish a brand within the Sarasota and International Pentathlon community. Illustrations from Ringling College of Art and Design may also be used for merchandise and other promotional materials, as need be.